Drive Leads and Sales with Paid Search Advertising
Paid search advertising, also known as Pay Per Click (PPC) advertising, is an effective method of increasing web traffic when used in conjunction with organic Search Engine Optimization or when used to promote a specific product.
With paid search advertising, advertisements are displayed on search engine results pages when a specific keyword phrase is entered by the searcher. A fee is paid when a searcher clicks on your ad and is directed to your website.
PPC does have some advantages over organic Search Engine Optimization:
- It’s faster to implement
- The cost is controllable – you pay only for the number of clicks on your ads
- Implementation is easier – website coding, content creation and link building are not required
Typically implemented as part of a broader digital solution, our approach to PPC can enhance your company’s online visibility.
We’ll help your team master the phases of planning, developing and launching a tailored paid search campaign.
The advantages of executing a paid search advertising campaign include:
- Advertising space on Google
- Ability to adjust ad copy or budgets any time during the campaign
- Advertise to targeted prospects locally or globally
- Performance metrics
- Have your ads reach prospects on smartphones and tablets
To find out more about how you can use paid search advertising to draw in the right Prospects at the right time, call us at 905-825-5703 or request a free consultation.