Tools for B2B digital marketing: Your inbound marketing checklist

Inbound marketing is one of the best ways to make sure that potential clients are coming to you. Not only does this ensure a stream of qualified leads, but it is overall a better return on your digital marketing investment. Here is a quick inbound marketing checklist to help you get started.

Understand your target audience

Your first step is to identify exactly who are your ideal customers. Know where they hang out online (LinkedIn? Twitter? Facebook? Instagram? ), where they hang out in real life, what kind of challenges they face on a daily basis, what do they buy and what do they aspire to do. This information will give you the insight you need to create a fool proof inbound marketing strategy.

Narrow down your keywords

You are probably already aware of the broad types of keywords that you should be focusing on, but partner with an SEO specialist to make sure your keywords are very niche. Longtail keywords can help you create a more focused strategy which speaks directly to the needs of your target audience.

Determine the type of content that needs to be created

Once you have a solid understanding of your ideal customer and the longtail keywords to target, you can determine what kind of content needs to be created. Everything from Whitepapers and reports to blog posts, articles and social media posts should be planned before you launch your inbound marketing campaign.

Determine how you are going to track your progress

Partner with a digital marketing consultant to determine and set measurable goals for your campaigns. This will help you find out how successful is your strategy and how you can further customize and optimize your campaigns going forward.

Need help with an inbound marketing strategy? Contact WSI Digital Atlas today. We serve clients in and around Central Texas, including Cedar Park, Round Rock, Leander, Georgetown and the surrounding areas of Austin.

 


 

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